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BANCA SELLA: the new insurance offer that protects account holders against unforeseen events and accidents even for just one day

Banca Sella S.p.A. is the Group’s commercial bank. It is recognised in the industry for its excellence in payment systems innovation, e-commerce and private banking. Founded in 1886 in Biella, today it has approximately 300 branches throughout the country.

The project

  • Yolo has partnered with Banca Sella to launch digital micro-insurance policies, which can be activated on demand and can be taken out instantly and independently via smartphone.
  • These innovative instant insurance solutions, realised in collaboration with Genertel, cover different areas of protection and are characterised by the simplicity and speed of the purchasing process and the possibility of customisation.
  • Policies are available on the smartphone through a series of proposals designed around the specific needs of the customer, who can choose the type, duration of cover and list of other people to be insured by finalising the purchase with payment through a current account.

"The partnership with Yolo allows us to expand our range of innovative customer solutions, developed with Genertel, thanks to full digital services that concretely support people, responding to individual daily needs directly from their smartphone with just a few taps. An initiative that also further confirms our role in promoting an innovative and open ecosystem".

Luca Ferrarese

Head of Retail & Affluent Banca sella
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